Our team Vibrant Power Media won the 7th Bi-annual MarCom 433 Challenge because of our creative pitch to the client.
The client loved our hashtag and main campaign message/tagline and because our radio and outdoor ideas were really aligned with the goals of increasing awareness. Our final plansbook includes our campaign ideas.
Senior Experience Project
SOLE Effects is a nonprofit organization that mentors students in ninth-grade. This semester, SOLE Effects was selected to receive the Burnham Leadership Experience scholarship to participate in the College of Business Administration’s Senior Experience Program. With the help of faculty advisor, Alan Omens, our Senior Experience team helped the SOLE Effects Co-Founder, Karen Ogden, and SOLE Effects Consultant, Whitney MacDougall, in efforts to better market and expand the organization.
Our team conducted marketing research and analysis in order to help SOLE Effects with their marketing efforts including social media platforms, website, and branding. Based on this research, our team made recommendations for stimulating public awareness, increasing audience engagement, and helping in the recruitment of college mentors.